CiptaAsia Worldwide

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ABOUT

BRAND

THAT WORKS

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We believe in making great brands greater. It is our responsibility to ensure that what we see, do and activate; achieve the desired objective in the market place.

Everyday is a new day and everyday there is story being made. We believe in providing content that matters, that will be able to move mountains for the brands.

At the heart of our being is content. Everything works, be it, in creative, art work, video production, social media conversation and even experiential activation.

BEEN THERE, DONE THAT & GOT THE

T-SHIRT

It took us 10 years in the making as experience in multinational agency before setting up CiptaAsia group of companies. Since our incorporation in 2004, we have had wide experience in integrated fields spanning many brands during the same time.

We have not been working a single day

We take pride in what we do. We never considered our job as chores. In fact, we do the things that we like and get rewarded at the same time. Now that is what we call “happiness” and “heaven” on earth.

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Small is the new big

In today’s landscape, big doesn’t mean strong. Big doesn’t mean you will be successful. We believe in mobility with the ability to be swift in our movements and adapt to any situation. Nimble and asset light gives us the edge in providing efficient and effective outcome. It doesn’t mean our best work is compromised as well.

We are quite diverse. As working on the brand that works gives us the opportunity to immerse the ideal brand content in all funnel of communication. As such, we provide a full spectrum of activation channel to suit your fancy.

He believes in the saying “If you like the thing that you do, you will never work a single day.” He has chalked 26 years of advertising experience with McCann-Erickson and Astana International before founding Cipta Asia and its group of companies. His rise was meteoric and he became among the youngest admen to be Group Account Director in a multinational agency after only 7 years with McCann-Erickson. He amassed expertise in handling international brands such as Coca-Cola, Levi’s, Tourism Authority of Thailand and blue chip accounts such as Petronas Dagangan and Tourism Malaysia (West Asia market).

Highlight of his career was being the project manager for the 1997 FIFA/Coca-Cola World Youth Cup Football Tournament held in Malaysia where he successfully managed and coordinated the participation of 16 countries in the tournament (second biggest tournament after the World Cup) together spearheading its advertising and promotion requirements at Asian level. Apart from that, arguably he was instrumental in his foray to launch, re-brand and manage successful campaigns such as Chup! Coca-Cola, Coca-Cola Enjoy, Levi’s Are You A Star, Kad Mesra Dream, Swipe & Win Promotion and many more.

He founded Cipta Asia Sdn Bhd and soon after with collaboration with others, Cipta Asia Motion Sdn Bhd, Cipta Asia Worldwide Sdn Bhd, Cipta Asia Syndication Sdn Bhd, Cipta Asia Design Sdn Bhd and Lemon9 Sdn Bhd were formed. These companies provide multiple range of services that encompass communication work from advertising, broadcast production, post production and experiential activation.

Given all that has been said, Arif Effendi Alias can best be summed up by the words of Ben Johnson, 1640: “He knows not his own strength that hath not met adversity”.

THE FOUNDER IS A TROUBLESHOOTER IF NOT A TROUBLE MAKER

Arif Effendi Alias

@TroubleShooter

+60163346369 | +60126856369

arifeffendi69@icloud.com | arif@ciptaasia.com

Let’s have a

teh tarik

or two

Do get in touch with us, maybe we can bounce ideas of what you need for your brand. Free of charge, well maybe the teh tarik is on you if you get the idea to work your brand.

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CIPTAASIA WORLDWIDE SDN BHD

T3-21-11, Menara 3,
296, Jalan Ampang,
50450 Kuala Lumpur, Malaysia.

T: +603 4149 5800 | +603 4149 5801

M: +6 016 334 6369 | +6 012 685 6369

F: +603 4149 5802