Have chalked more than 25 years of advertising experience with MCCAN-ERICKSON and ASTANA INTERNATIONAL before founding CIPTA ASIA and its group of companies.
His rise was meteoric and became among the youngest adman to be group account director in a multinational agency after only 7 years with MCCAN-ERICKSON. He avvmased expertise in handling international brands such as COCA-COLA, LEVI’s, tourism authority of Thailand and blue chip accounts such as Petronas Dagangan and Tourism Malaysia (West Asia market).
Highlight of his career was being the project manager for the 1997 FIFA/COCA-COLA world youth cup football tournament held in Malaysia where he successfully in managed and coordinated 16 countries participation in that second biggest tournament after the world cup together spearheading its advertising and promotion requirements at Asian level.
Apart from that, arguably he was instrumental in his foray to launch, re-brand and manage successful campaigns such as CHUP! COCA-COLA, COCA-COLA ENJOY, LEVI’s ARE YOU A STAR, KAD MESRA DREAM, SWIPE & WIN promotion and many more.
He founded Cipta Asia SDN BHD and soon after with collaboration with others, Cipta Asia Motion SDN BHD, Cipta Asia Worldwide SDN BHD, Cipta Asia Syndication SDN BHD, Cipta Asia Design SDN BHD and Lemon9 SDN BHD were formed.
Arif Effendi Alias